← BACK TO FEATURESFEATURE № 5887E2 / 2026.07.27

Market & BusinessGlobal

Harley-Davidson Raises Full-Year Outlook, but Europe and Tariffs Weigh

SOURCE — HARLEY-DAVIDSON 世界ニュースTAGS — #Market & Business  #Harley-Davidson  #USA  #Global↗ Read the full story

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№ 5887E2— 市場・経営

— HARLEY-DAVIDSON RAISES FORECAST, BUT REMAINS PRE

TEXT-ONLY EDITIONFIG. —

PHOTO — HARLEY-DAVIDSON 世界ニュース / © WSJ / Harley-Davidson

Harley-Davidson raised its full-year forecast, but weak European sales and tariffs remain a drag, leaving a mixed picture that falls short of a strong recovery, according to reports.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

AI Perspective

Suresh KawachiIndian Market · Southeast Asia Commentary

From a market perspective, Harley's raised guidance is the fruit of cost control and pricing strategy. What the numbers show is not growth but skill on defence. The real contest is how they capture younger buyers in emerging markets like India and Southeast Asia, and it worries me that this is exactly where they are thin.