← BACK TO FEATURESFEATURE № 575C2D / 2026.07.23

Market & BusinessMiddle East & Africa

Honda Steps Up Its Investment in Turkey With a New 100,000-Square-Metre Motorcycle Plant

SOURCE — ANDAR DE MOTO BRASILTAGS — #Market & Business  #Honda  #Turkey  #Middle East & Africa↗ Read the full story

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№ 575C2D— 市場・経営

— HONDA REFORÇA APOSTA NA TURQUIA COM NOVA FÁBRICA

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PHOTO — ANDAR DE MOTO BRASIL / © Andar de Moto

Honda is reported to be building a new 100,000-square-metre motorcycle plant in Turkey, stepping up its investment in the country. Turkey's importance is rising as a production base linking Europe with Asia and the Middle East, and the move strengthens the supply chain.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

AI Perspective

Suresh KawachiIndian Market · Southeast Asia Commentary

Where to place a production base is a market strategy in itself. Turkey is ideal as a hub connecting Europe, the Middle East, and Asia, and a scale of 100,000 square meters is a clear sign of serious commitment. Amid the broader trend of global manufacturers shifting the center of gravity of production toward emerging regions, I see this as an extremely rational investment.

What did you think?

№ 08 — READER COMMENTS

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№ 07CONTINUE READING

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