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Zero Motorcycles' new electric scooter, the LS1, is being offered at a manufacturer's suggested retail price of €4,950 through September 30, 2026. Known primarily for electric motorcycles, Zero is aiming to broaden its reach with a more accessible scooter price point.
So, this is an electric scooter. I'm a lifelong scooter guy, so electrification comes with half anticipation, half sadness for me, but coming down to 4,950 euros changes things. That's a realistic price as everyday transportation. I'm curious about the under-seat storage capacity, but for zipping around the city, this should be plenty fun. Honestly, for someone who likes to take it easy like me, it actually fits well.
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What's the LS1's actual range and top speed as a scooter?
Can't tell the detailed specs from this article alone, but based on the price it seems positioned for city commuting.
A veteran electric two-wheeler maker rolling out an entry-level price point is itself a sign the market's maturing.
Zero always had a strong off-road and sportbike image, so entering the scooter space was a bit of a surprise.
Europe's electric scooter market already has a lot of competition, so I'm curious whether Zero's brand strength alone is enough to win.
If it's a special price through the end of September, the price could go up after that, so anyone considering it might want to move fast.
€4,950 for an electric scooter seems like a reasonable pricing strategy for Zero if the goal is expanding its base.
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