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World Ducati Week, held to mark Ducati's 100th anniversary, has wrapped up after drawing a record number of attendees. This edition was notable for putting sustainability front and center in its operations, making it an event etched into the brand's history.
I really love the atmosphere of these brand festivals. The sight of Ducati red filling the piazza is a culture unto itself. And putting sustainability at the center of the 100th anniversary feels like the makers' aesthetic evolving -- it feels very of-the-moment.
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Is WDW actually held every year?
It's normally held every other year, and this time it's a special edition marking the 100th anniversary.
Anyone who got to attend the 100th-anniversary event probably has a memory for a lifetime.
Putting sustainability front and center feels like an industry-wide trend at this point.
It's a bit odd there's no concrete attendance number for a claimed 'record scale.'
Touting sustainability while also mobilizing a huge crowd carries a bit of built-in contradiction.
That's more about transportation and operational ingenuity, so it shouldn't be a knock against the turnout itself.
A record-scale WDW for the 100th anniversary feels exactly like Ducati.
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