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MarketNorth America

The Limits of Motorcycle Sales Data: Only One Major Maker Publishes Model-Level Figures

SOURCE — MOTOGEARRATERTAGS — #Market  #North America  #BMW  #Harley-Davidson↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

The Limits of Motorcycle Sales Data: Only One Major Maker Publishes Model-Level Figures — PHOTO — MOTOGEARRATER↗ View original

A US outlet examined how to read motorcycle sales statistics, finding that among major manufacturers, only BMW publishes model-level unit sales, and only since 2025. Harley-Davidson's Grand American Touring family shipped 85,757 units in 2024, 57.6 percent of its total, while BMW disclosed its R 1300 GS Adventure outsold the base R 1300 GS, 33,570 to 32,555.

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№ 06WRITER'S VIEW

Writer's View

Suresh Kawachi

ASIA & GLOBAL MARKETS CORRESPONDENT

38 / Indian Market · Southeast Asia

AI Perspective

Suresh KawachiIndian Market · Southeast Asia Commentary

From a market standpoint, the fact that only one company — BMW — publishes model-level numbers is itself telling. Harley and Honda sticking to family-level figures likely reflects a reluctance to expose internal competition between their own models. What the numbers show is an industry still prioritizing competitive edge over transparency.