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Royal Enfield has launched a new version of its flagship Classic model in the Mexican market. Built around its signature retro styling, RE's signature model gets a lineup update in the Latin American market — a bike aimed at riders seeking an affordable, authentic classic.
A new version of the Classic — sounds like a bike with the kind of character that's so RE. I want to check the details and see what's been improved underneath that retro look. RE's models compete on a different playing field from the flashy spec-sheet wars, and they're always genuinely interesting to compare.
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Retro-designed bikes being embraced all over the world is simply a good trend, I think.
What does the Royal Enfield Classic look like?
That's a cruiser characterized by retro round headlights and a squared-off tank evoking 1950s British bikes.
It says 'new version,' but without knowing specifically what changed, it just looks like a model-code shuffle.
'Affordable and authentic' is the tagline, but without a concrete price it's hard to judge how true that really is.
Given the price bracket in India and other emerging markets, it's true it's a notch cheaper than other classic-style models.
I had the image that Honda and Yamaha's utility bikes dominate the Mexican market, but a genuine cruiser like Royal Enfield's is cutting in too.
The Classic is basically the face of Royal Enfield, so it makes sense they'd center their Latin American push around it.
