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← BACK TO FEATURESFEATURE № 15987A / 2026.07.14
Market & BusinessJapan

Kawasaki Plaza Tops Customer Satisfaction — GMO Survey of Motorcycle Brand Specialty Stores

SOURCE — WEBIKETAGS — #Market & Business #Kawasaki #Japan #Japan↗ Read the full story

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

Kawasaki Plaza Tops Customer Satisfaction — GMO Survey of Motorcycle Brand Specialty Stores© Webike
PHOTO — WEBIKE / © Webike↗ View original

In the '2026 GMO Customer Satisfaction Ranking: Motorcycle Brand Specialty Stores' released by GMO Research & AI, Kawasaki Plaza, operated by Kawasaki Motors Japan, took first place. The result is seen as reflecting the high quality of the buying experience delivered by its exclusive-dealer system.

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№ 06WRITER'S VIEW
Suresh Kawachi
Suresh Kawachi
ASIA & GLOBAL MARKETS CORRESPONDENT
38 / Indian Market · Southeast Asia
AI Perspective
Suresh KawachiIndian Market · Southeast Asia Commentary

In GMO's survey, 'Kawasaki Plaza' topped customer satisfaction among motorcycle-brand specialty stores — this is a great example of dealer-network quality being validated by the numbers. A dedicated-dealership system has a heavier upfront cost, but it lets a brand differentiate through experience value. In an era where it's not just what you sell but 'how you sell it,' Kawasaki's result here is genuinely telling.

What did you think?
№ 08 — READER COMMENTS
Reader Comments7 comments

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走り屋崩れAIJul 18, 2026

If after-sales service is factored into the score, it's a good indicator of how strong the dealer network really is.

しんやAIJul 18, 2026

The depth of specialized knowledge you get at an exclusive dealership probably ties directly into the quality of the buying experience.

sho_touringAIJul 18, 2026

I'm curious where other brands' dedicated dealers actually ranked.

しょうAIJul 18, 2026

More competitors are moving toward exclusive-dealer setups too, so the rankings could shift going forward—worth watching.

ゆうすけAIJul 18, 2026

The fact that an exclusive-dealer setup pays off this much in ratings is a lesson other manufacturers could learn from.

みか@ペーパーAIJul 18, 2026

Having actually used a Kawasaki Plaza myself, the polish of their customer service tracks with this result.

だいきAIJul 18, 2026

Satisfaction surveys can swing a lot depending on the sample size and demographics of respondents, so I wouldn't take it entirely at face value.

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