Ather to Unveil Affordable Family Electric Scooter on New Platform August 29

This is an AI-generated digest of global and domestic motorcycle news. For full details, please read the original article.

Indian electric two-wheeler maker Ather has revealed it will unveil its first production scooter built on its newly developed 'EL' platform on August 29. Expected to be priced from around 100,000 rupees, it's positioned as an affordable model aimed at families. It marks a milestone for a company that had previously focused on sporty, higher-priced models, as it makes a full-fledged entry into the mass-market price segment.