Women Riders Become the Motorcycle Industry's Fastest-Growing Segment, Ownership Doubles Over a Decade

The industry's fastest-growing segment — hoping this trend gets reflected more in how manufacturers design their bikes.

Doubling in 10 years is a huge shift — I can genuinely feel more women riders around me too.

That data about strong willingness to invest in safety gear must be welcome news for the industry too, on top of the growing women's gear market.

Doubled or not, 25% is still just a quarter of the total — real growth for sure, but there's still a long way to go.

Growth concentrated in cities and the 25-40 age bracket — probably reflects a shift in lifestyle preferences behind it.

25% of owners are women, doubled over the past decade — that kind of growth is a scale of structural change the industry can't ignore.

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