Women Riders Hit a Record High, Now 19% of US Owners — The Fastest-Growing Segment

Curious how big the sample size in the MIC survey actually is — the confidence level changes a lot depending on that.

It says this is the fastest-growing segment, but I wonder how manufacturers are actually responding to that.

A ratio like this would've been unthinkable 20 years ago — a number that really shows how much the industry has changed.

A high training-completion rate is, I think, better proof of real staying power than raw ownership numbers alone.

Getting this close to 25% really shows the momentum behind the rise in women riders.

19% of owners, rising to 26% among millennials — that's a pretty striking number.