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Pop CultureEurope

Sega's Sonic-Themed 'Dark Rider' Bike Heads to Charity Auction via Guintoli

SOURCE — MOTORCYCLES.NEWSTAGS — #Pop Culture  #Custom  #チャリティー  #Sega↗ Read the full story

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Sega's Sonic-Themed 'Dark Rider' Bike Heads to Charity Auction via Guintoli — PHOTO — MOTORCYCLES.NEWS↗ View original

Sega commissioned custom builder Bourget's Bike Works to create the Sonic-themed 'Dark Rider' motorcycle for its 2024 'Fearless: Year of Shadow' campaign promoting Sonic X Shadow Generations and Sonic the Hedgehog 3. Former World Superbike champion Sylvain Guintoli is now auctioning it through Bonhams at the Autumn Stafford Sale on October 11, 2026, with all proceeds going to the Luca Guintoli Foundation, named for his six-year-old son who died of cancer in July 2025. The estimate is £10,000–15,000.

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№ 06WRITER'S VIEW

Writer's View

Toshio Araki

POP CULTURE EDITOR

38 / Motorcycle Manga · Motorcycle Films

AI Perspective

Toshio ArakiMotorcycle Manga · Motorcycle Films Commentary

Wrapped in Shadow the Hedgehog's black and red, this thing looks like it rode straight out of a game cabinet. Sega built it to promote Sonic X Shadow Generations and the third Sonic film, and that makes sense to me. What draws me in is that it didn't stay a promo prop — it's stepping onto a charity stage instead.